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National CEO Program Advances Learning Journey with World-Class Institute for Management Development

National CEO Program Advances Learning Journey with World-Class Institute for Management Development

Jan 17, 2016

In its mission to build the capabilities of future world-class Omani CEOs, the National CEO Program (NCP) launched its 5-day fourth module on ‘Marketing and Change’ which combines interactive knowledge sessions and live business projects on 17th January. Entering the second half of its year-long learning journey, the module’s curriculum, site visits and project work focuses on the critical issues in developing an organisation locally, regionally and internationally.

Professor Michael Wade, a consulting specialist in innovation and strategy and Cisco Chair in Digital Business Transformation from the International Institute for Management Development (IMD) in Switzerland, an official partner of the NCP, commented, “The participants’ project work extends across the tourism, fisheries, logistics, hospitality, oil and gas industries, and therein demonstrates NCP’s immense potential as a key training platform that can directly impact economic growth and diversification. IMD’s role in the program, as one of the world’s premier business and management institutions, is to nurture the Sultanate’s finest business talent to position Oman’s future business leaders as highly capable individuals who can inspire transformational socio-economic change.”

Professor Goutam Challagalla, a specialist in marketing and strategy at IMD joined Professor Wade in delivering the module’s classroom learning focused on consumerism and brand positioning, simplifying the operational complexities of business, execution and change management skills. Furthering participants’ project work on stakeholder management from Module 3 in Singapore, the sessions of Module 4 explore economic analysis and different operational models for the private sector.

The experiential component of the NCP includes a scheduled site visit to Muscat International Airport to explore its recent expansion, changes, marketing and operational growth. Deploying a diverse combination of learning methodologies, NCP delivers a robust, visible demonstration of the private sector’s value in the future performance of the national economy.